TO CREATE A WELCOMING PLATFORM OF RESOURCES TO NORMALISE MENTAL HEALTH CONVERSATIONS ONE DAY AT A TIME.
The Mind’s social media is focused on sharing information and resources on endless topics surrounding mental health. To create content that matters, we focused on relatable topics that audiences personally go through in their lives to assure them that they are not alone on this journey and The Mind is ready to help. The faces behind The Mind were also featured to humanise the brand and build intimacy with audiences. We also explored different channels like podcasts and IG Reels.