TO HUMANISE THE MACHINES AND GIVE THEM THEIR OWN FLAIR AND CHARACTER, WHICH LEADS TO INCREASE THEIR PAGE FOLLOWERS & AUDIENCE ENGAGEMENT RATE.
For an industry such as Manitou’s, we shifted the focus from selling machines to building their community. We went with a flexible, empathetic tone instead of a corporate one and brought audiences closer to the company and its machines.
We revolved our visual concepts around these themes to give their machines more personality so that audiences may learn about Manitou’s broad range of machines in a fun way. Each machine was represented with a more human touch, giving them a distinct character and showcasing them in real-life scenarios.
Across social media platforms like Facebook, Instagram and LinkedIn, we created content adaptable to each platform through different formats and features.
people reached on Facebook
accounts reached on Instagram
organic impressions gained on LinkedIn