A go-to market strategy for isetan's brand new popup concept store, a joint venture between sugi sugi japan and alpro pharmacy
We created a key campaign visual with omnipresence in mind. It has to be fluid and adapts well both in retail and digital. To drive traffic to the store, we created a Shop & Win campaign to incentivise and encourage footfall. Subsequently, we rounded off the campaign by building an official landing page for the new venture, linking it with their official pharmacy partners for e-commerce functionality. The campaign received a lot of attention and engagement from keen shoppers who want a slice of Japan close to home.